SEO

You can get backlinks using Link Collector sites. What's a Link Collector site? It's a site that gathers in content from various sources and posts links TO them. The easiest way to visualize this is to think of them as niche-specific mini-Twitters posting snippets and links to certain topically relevant articles. Another way to think of this is having a Search Engine News Site posting SEO articles aggregated from myriad sources.
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In my previous blog ‘The added value of corporate blogs (1)’ I described the main advantages of a corporate blog. In short: Personal touch, explanation possibility, generating trust, being authentic, and internal collaboration. In the second part I want to elaborate on the advantages a corporate blog can have as a SEO tool. Advantage 1: [...]
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If you’re a small business owner, you know just how challenging the current economy is. But, it’s also a very good time to be a small business. More and more buyers are looking online for the services or goods you provide and, today, it’s much easier for small businesses to compete for those buyers. How? With [...]
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Welcome to marketing 101. It is highly recognized in the marketing world that persuasive copy emphasizes benefits over features. Unfortunately many website owners do not take the time to sit down and figure out how they can connect to customers on an emotional level. Knowing that the latest widget is the best in its class [...]
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I was trying to explain spam to my wife, and she said: WIFE: Oh, like the Yellow Pages! ME: What?? How is that like the Yellow Pages? WIFE: Well, they drop those huge books on your doorstep, whether you want ‘em or not– ME: Ah, you’re right. I have to throw it away, it’s paper waste, bad for the [...]
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You might have heard about some pretty cool news stirring in the UK search market of late… something really quite special. On the 11th January a number of digital marketing managers and specialists launched what is to be an ultra cool, search and social conference for all those interested in SEM / SMM.  And it’s name [...]
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Well, as most of you know by now, I do not need to tell you the value a blog can offer for your SEO strategy. Many bloggers continue to write about the positive effects of blogging on external weblogs, but there are only a few that argue for companies to start their own blogs. Therefore [...]
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It always seems to be SEO vs. PPC. Both of them vying for attention and trying to take all of your advertising dollars. But what if you used them to complement each other, wouldn’t that make things a lot easier? When it comes to SEO, sometimes it’s hard to know which keywords are the best [...]
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Google is trying to play its "one up" in search engine land. This week Yahoo announced it is adding Twitter to the slew of social network sites supported in its "update whatever it is right from here within Yahoo" setup. Using the setup, shown on the left, users never need to move from place A to place [...]
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